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Mobile Payments Forecast: Contactless Evolution Flounders Without Heightened Attention to Merchants And Wireless Carriers
Javelin Strategy & Research, June 2007, Pages: 32
Overview
Mobile banking initiatives combined with the proliferation of contactless payments will lead to convergence of payment services through mobile handsets. To realize this convergence, financial institutions and payment networks must understand the roles and needs of additional players in the value chain—most notably wireless carriers and merchants. Javelin has gathered extensive, quantitative, longitudinal consumer data on attitudes toward mobile payments, and has created a forecast model for the adoption of contactless payments. Javelin has undertaken an extensive analysis of the value propositions of all players to provide an understanding of the critical factors that will make contactless and other mobile payments adoption more probable.
Primary Questions
- What is the likelihood of adoption for various mobile payment types—contactless, mobile internet transactions, and mobile person-to-person transactions?
- What is the value to each constituent in the value chain and how is that value realized?
- What is the role of wireless carriers in the value chain?
- What is necessary to attract merchant acceptance beyond “traditional” merchant categories?
- How will alternative payment mechanisms affect mobile person-to-person and mobile ecommerce transactions?
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