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European Clothing Retailers 2007
Verdict Research Limited, June 2007, Pages: 22


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Introduction

This report examines the clothing market in each of the EU25 member states. It provides key statistical information on total clothing expenditure, specialist sales, space productivity, store numbers and retail space in each country, coupled with an explanation of the key dynamics, trends and drivers affecting clothing retail across Europe and an analysis of the Top Ten clothing retailers.

Scope

Clothing expenditure and growth 2001-2006 for each of the 25 EU countries. Specialists space, sales, store numbers and sales densities 2001-2006 in each country. Review of major issues impacting clothing retailers as they expand internationally. Detailed profiles of the 10 largest EU 25 clothing specialists, including sales densities, sales space and store sizes, market share and outlook.

Highlights

The EU clothing market has grown by 6.3% since 2001 to reach EUR292bn in 2006. But nearly 80% of the market is produced by six markets and weak growth in the largest two markets, Germany and Italy, over the last five years has held back total EU performance. The fastest growing markets over the last five years were Estonia, Lithuania, the Czech Republic and Slovakia. Specialists sales densities have risen in all of the new member states, with the biggest changes in Slovakia, Latvia and Estonia. Middle market retailers are most likely to struggle abroad. These typically target older customers, who are likely to have more established, nationally-derived clothing preferences. Older consumers are also more likely to have financial commitments, making them more attracted by low-priced clothing that requires high volumes to be profitable.

Reasons to Purchase

Compare market value and growth rates for different EU markets to guide investment. Benchmark performance against specialist clothing retailers in each market to support targets and planning. Understand the implications of recent developments for major markets and top players.



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