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Destination Weddings in the United States 2007
Mintel, May 2007, Pages: 93
This report presents a comprehensive overview of destination weddings—a booming trend that has grown from barefoot beachside elopements to ritualized weekend events with family and friends. We articulate how you can achieve a competitive edge, with analysis of key marriage demographics, cutting-edge industry trends, shifts in service offerings, and our custom consumer research. Specifically, this report examines:
-The changing face of marriage in the U.S. and how that is impacting the industry
-Generational-specific influences on destination wedding types
-Demographics that are shaping the destination wedding market, currently and in the near term
-How overall wedding trends are impacting destination wedding demands
-The most effective forms of advertising and promotion
-What locations are most popular
Extensive consumer survey data provides an in-depth look at who is having destination weddings, including what elements are most important, where they go and how that decision is being influenced. Also discussed are how many people will attend, and who is paying for the trip. A 5-year forecast estimates where this market is headed in the future.
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