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Creative Forecast 2007: Executive Summary
Reed Business, Dec 2006, Pages: 46
“Creative Forecast 2007: The Industry Measure Perspective on the Challenges and Opportunities for the Graphic Design and Production Industry in the Next 12 Months and Beyond,” the Industry Measure’s look at the year ahead for ad agencies and graphic designers working in print, Web, and other media. The 168-page report analyzes the prevailing economic environment, the current state of the industry (drawing on U.S. government data as well as The Industry’s Measure’s own 11-year historical database of survey results), and details the major forces these highly dynamic markets will have to contend with in the next year. “Creative Forecast 2007” also takes an in-depth look at the most recent Industry Measure survey results on such hot topics as multichannel marketing and “cross-media” development, digital and variable-data printing, online/remote proofing, and more. The report also presents The Industry Measure’s latest investment projections for more than 100 equipment, hardware, and software categories.
“Creative Forecast 2007” also provides a comprehensive look at current media trends, analyzing how new media technologies and platforms, and an increasing emphasis on multichannel marketing, are creating unprecedented challenges—and opportunities—for creatives across the board.
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