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Variable Data Printing / 1:1 Print Personalization: 2007 Executive Summary
Reed Business, Jan 2007, Pages: 39
In addition to the Industry Measure’s regularly asked questions about VDP / 1:1 print personalization as a sales opportunity, this very data-heavy report includes:
Commercial printers & trade shops
- Percentage who have produced VDP in-house in the last 12 months;
- Level of sophistication of those jobs (from simple mail merges to b&w or full-color variable-image, variable text jobs);
- mean and median percentages of VDP jobs that are commercial vs. transactional;
- Primary production technology used to output these jobs;
- Changes in production volumes of VDP jobs;
- Percentage of overall revenues represented by VDP jobs;
Creatives (agencies, designers, corporate designers, commercial photographers)
- Percentage who have produced VDP in-house in the last 12 months;
- Level of sophistication of those jobs (from simple mail merges to b&w or full-color variable-image, variable text jobs);
- Primary production technology used to output these jobs;
- Whether VDP jobs are increasing, decreasing, or staying the same;
- Attitudes towards digital print (quality, color matching, color consistency, durability, gloss);
- Perceived benefits and drawbacks of VDP jobs;
Publishers (magazine, book, catalog)
- Percentage who have produced VDP in-house in the last 12 months;
- Level of sophistication of those jobs (from simple mail merges to b&w or full-color variable-image, variable text jobs);
- Type of products for which VDP is used (covers, interiors, promotional materials);
- Primary production technology used to output these jobs;
- Whether VDP jobs are increasing, decreasing, or staying the same;
- Perceived benefits and drawbacks of VDP jobs.
For the recurring sales opportunities and business challenges, the data are provided on a historical basis. For VDP-specific non-recurring, specialty questions, the Printing and Design & Production data is compared year over year or to the most recent time the question was asked. This is the first time these questions have been asked in our Publishing surveys.
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