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The Multichannel Mix - Print and Prepress Executive Summary
Reed Business, April 2007, Pages: 48
This report looks at new technologies and platforms in the context of each of the printing markets The Industry Measure regularly surveys—commercial printers, quick printers, book and magazine printers, and prepress services providers—and draws on the 12-year Industry Measure/TrendWatch Graphic Arts historical database to track the perceived challenges of and interest in new and newer media. At the same time, the report also looks at the adoption of new media among the graphic arts markets that comprise printers’ biggest customers—graphic designers, ad agencies, corporate design departments, and book, magazine, and catalog publishers. Original Industry Measure survey data are supplemented with secondary research sources to provide a comprehensive look at the challenges and opportunities past, present, and potential future for the printing industry.
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