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Global E-Travel Habits
Euromonitor International, May 2007, Pages: 70
Online travel agents are employing ever-more innovative strategies in order to survive, as they also face competition from other rivals, including Internet giants Yahoo! and eBay, as well as information providers and general retailers, in the online travel retail industry. This report sets the context and identifies forward trends in the global e-travel market and considers its impact on the mainstream channels.
Extract from Executive Summary:
-The global tourism industry recovered well from various adverse events over the review period, including acts of terrorism, military conflict, health-related crises and natural disasters.
-Lower birth rates and ageing populations mean that there is a growing number of wealthy baby boomers, and single- and 2-person households. This has reduced demand for family holidays, and increased demand for luxury and adventure holidays.
-In general, there is a trend towards taking more frequent trips that are shorter in length. This trend has been fuelled by developments in on-line travel, which make it easier for consumers to book trips at short notice and at low prices, especially using low-cost carriers (LCCs).
- Currency fluctuations have also played an important part in the tourism market. A recovery of the euro and other national currencies against the US dollar in 2003 led to an overall rise in market value; while dollar weakness was a factor discouraging Americans from travelling to Europe.
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