Decision Matrix: Selecting a CRM vendor in the higher education market (Competitor Focus) - Market Research Reports

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Decision Matrix: Selecting a CRM vendor in the higher education market (Competitor Focus)
Datamonitor, June 2007, Pages: 36



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OUR VIEW 1
CATALYST 1
SUMMARY 1
METHODOLOGY 2
MARKET DEVELOPMENTS 4
The competitive landscape for CRM in higher education is on the cusp of dramatic change 4
The CRM in Higher Education Decision Matrix 7
Oracle has brought cutting-edge CRM functionality to the higher education market 9
While a relative newcomer to higher education, RightNow Technologies is building momentum 9
SunGard Higher Education’s Banner Enrollment Management Suite will change the competitive landscape 9
Talisma balances leading technology with strong industry expertise 10
MARKET LEADERS 11
Market leaders: Technology Assessment 11
Market leaders: User sentiment 12
Market leaders: Market Impact 14
VENDOR ANALYSIS 16
Campus Management: CRM in Higher Education Radars 16
Recommendation: Consider 17
Hobsons’ EMT: CRM in Higher Education Radars 18
Recommendation: Explore 19
Intelliworks: CRM in Higher Education Radars 20
Recommendation: Explore 21
Jenzabar: CRM in Higher Education Radars 22
Recommendation: Explore 23
Oracle: CRM in Higher Education Radars 24
Recommendation: Shortlist 25
RightNow Technologies: CRM in Higher Education Radars 26
Recommendation: Shortlist 27
SAP: CRM in Higher Education Radars 28
Recommendation: Consider 29
SunGard Higher Education: CRM in Higher Education Radars 30
Recommendation: Shortlist 31
Talisma: CRM in Higher Education Radars 32
Recommendation: Shortlist 33
APPENDIX 34
Definitions 34
Our Ratings 34
Extended methodology 34
Technology 34
User sentiment 35
Market Impact 36
Further reading 36
Ask the analyst 37

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