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Mobile Payments - Strategies & Markets 2007 - 2011
Juniper Research, July 2007, Pages: 170
Providing an in depth analysis of the payment and mobile industries current and future strategies, the Mobile Payments: Strategies and Markets report projects the most comprehensive regional market data obtainable to date. With a detailed forecasting suite predicting changes in the market until 2011, this report provides the complete analysis of the opportunities available for mobile operators, credit card networks, banks, vendors, handset manufacturers, chip manufacturers and hardware providers.
This extensive report, containing 170 pages of detailed research and analysis, explores how NFC technology functions and the key role it will play in enabling mobile payments. This report examines current commercial mobile payment schemes that are based on SMS. Key mobile payment vendors along with current commercial schemes and pilots are highlighted in a number of case studies. This report also offers an invaluable insight into the strategy that new entrants will need to adopt if they wish to effectively establish themselves in this exciting new market.
Key Questions Answered In Report:
-What is the current and future market size for mobile payments?
-What is the strategic approach for operators, vendors, retailers, credit card companies and new entrants?
-What is NFC? Is it a key technology for enabling mobile payments and will there be an adequate supply of compatible handsets?
-What strategy will new entrants need to adopt in order to establish themselves in this ultra-competitive market?
-What are the compelling market drivers for mobile payments?
-Which current mPayment solutions have proved successful? Why?
Main Benefits of Report:
-A unique source of research, analysis and information for the mobile payments market including technologies, market characteristics & forecasts.
-Practical analysis of the emerging opportunities available to vendors and operators.
-Unique insights: includes interviews with leading industry players who have significant experience in the mobile payments market.
-Benefit from fresh thinking and an intelligent market assessment from a respected thought leader.
Authors Bio:
Alan Goode
Alan Goode is an Analyst with Juniper Research. He has nearly twenty years experience in the Telecommunications and Information Security sectors. Alan's specialist writing areas include telecommunications, IT, security and consumer technology. Alan previously worked as a senior consultant and manager working for a diverse range of clients including T-Mobile, De La Rue, Motorola, Lloyds TSB, Citibank, Schlumberger, Atos Origin and the Metropolitan Police Service.
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