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Consumer Magazines Market Report 2007
Key Note Publications Ltd, May 2007, Pages: 116
This report examines the consumer magazine market in the UK. This is a strong, but very competitive, market with growth in many sectors, but some decline in others. This report estimates that the market value of consumer magazines was £3.45bn in 2006 and there were 3,445 titles in that year, according to British Rate and Data (Brad).
By number of titles, the largest sectors are travel and tourism, and leisure and entertainment. However, in terms of sales value the most important sector is women's interests. Other substantial sectors include: motoring; television (TV) and radio listings; cookery; and home interests.
Two sectors that were riding high 5 years ago are now declining, namely men's interests and teenage, while women's weeklies — which used to be a lacklustre sector — has been revived. A curious fact about the consumer magazine market is that most of it is almost invisible, because high-street newsagents stock only a small proportion of the thousands of titles that
are available.
There are around 15 major publishers of consumer magazines. They include: EMAP PLC, BBC Worldwide Ltd, IPC Media Ltd, National Magazine Company Ltd, H Bauer, Future Publishing Ltd, Hachette Filipacchi (UK) Ltd, Haymarket Publishing Ltd, Condé Nast (UK) Ltd and Dennis Publications Ltd.
This report examines the results of a survey by NEMS Market Research, which reveals some interesting information about the types of magazines adults of all ages like to buy. For example, a significant proportion of men read women's magazines, but very few women read men's magazines, and a fifth of young people buy magazines but hardly ever buy a newspaper.
The major development in the industry is the rise of online titles and magazine publishers are scrambling to create or develop an online presence for themselves and their titles. Market research suggests that this development will appeal firstly to men, then to the young and then to women. With so much money being invested, it is a concern as to whether all these initiatives have been thought through properly. Meanwhile, some of the large publishers, such as EMAP and Future, have been reconsidering their strategies. This is likely to lead to further changes in both companies by the end of 2007.
The report forecasts annual growth of around 3% in the market's value from 2007 onwards till 2011. Title numbers are estimated to grow by less than 1% a year between 2007 and 2011.
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