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Footwear Market Report Plus 2007
Key Note Publications Ltd, May 2007, Pages: 125
The UK footwear market slowed down in 2005 and estimates for 2006 showed a slight fall in the market value, to £5.6bn at current retail selling prices (rsp). This represents 0.7% of total consumer spending, whereas consumers spent 1% of their household budgets on footwear as recently as the 1990s.
In terms of market sectors, the main breakdown of footwear is by gender and age, i.e. men's, women's and children's footwear. However, reference is also made to different styles of footwear, such as town shoes, boots, sandals and sports and other casual footwear.
Discounting in the high street and the sourcing of cheaper footwear from factories in the Far East are the factors that are largely responsible for the sluggish performance of the market in value terms. Typical shoe prices fell by 4% between 2002 and 2006. Competing with exporters in the Far East — mainly China and Vietnam — has become almost impossible for mainstream footwear manufacturers in the UK, although the domestic industry still boasts strong design credentials and exports 90% of its output (mainly upmarket formal or specialist footwear).
The globalised structure of footwear is reflected in the operations of C&J Clark Ltd (Clarks), which is by far the UK's largest footwear company, despite remaining steadfastly private. Most other footwear companies, either manufacturers or retailers, are also private businesses. Overall, the largest footwear brands are from the sports sector (Nike and Adidas).
Shoe retailing has become more diverse and has improved over the past 10 years (1997 to 2006). There are fewer `me-too' high-street shops selling bland family ranges, these having been replaced by a choice of deep discounters (e.g. Priceless and Shoe Zone), cutting-edge fashion chains (e.g. Schuh and Dune) and shoe superstores (e.g. Brantano). However, the specialists are having to compete hard against the grocery superstores and department stores, which now offer numerous brand concessions.
Brand and design awareness should help the market regain value growth over the next 5 years (2007 to 2011). Prices generally are likely to increase, as consumers seek out more individual footwear and as costs rise in the Far East.
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