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Soft Drinks: Global Industry Guide
Datamonitor, Feb 2009, Pages: 318
The Soft Drinks: Global Industry Guide is an essential resource for top-level data and analysis covering the Soft Drinks industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
- Contains an executive summary and data on value, volume and segmentation
- Provides textual analysis of the industrys prospects, competitive landscape and profiles of the leading companies
- Incorporates in-depth five forces competitive environment analysis and scorecards
- Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
- Includes a five-year forecast of the industry
Highlights
The global soft drinks market grew by 3.2% in 2007 to reach a value of $329.4 billion.
In 2012, the market is forecast to have a value of $399.3 billion, an increase of 21.2% since 2007.
The market grew by 4% in 2007 to reach a volume of 344.4 billion liters.
In 2012, the market is forecast to have a volume of 423.9 billion liters, an increase of 23.1% since 2007.
In value terms, the largest category is carbonates with 44.2% of the market.
In value terms, the Americas is the largest soft drinks market with 43% of the global revenues.
In value terms, the largest company is The Coca-Cola Company with 25.1% of the market.
In volume terms, the largest channel is supermarkets/hypermarkets with 49.2% of the market.
Why you should buy this report
- Spot future trends and developments
- Inform your business decisions
- Add weight to presentations and marketing materials
- Save time carrying out entry-level research
Market Definition
The soft drinks market consists of bottled water, carbonates, concentrates, functional drinks, juices and RTD tea and coffee. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates.
For the purpose of this report the Americas comprise Brazil, Canada, Mexico, and the US.
Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.
Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.
The global figure comprises the Americas, Asia-Pacific and Europe.
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