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Beer in Canada
Datamonitor, Jan 2009, Pages: 33
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 19
7.6 Rivalry 20
CHAPTER 8 Leading Companies 21
8.1 Inbev 21
8.2 Molson Coors Brewing Company 23
8.3 Moosehead Brewing Co 25
CHAPTER 9 Distribution 26
CHAPTER 10 Market Forecasts 27
10.1 Market Value Forecast 27
10.2 Market Volume Forecast 28
CHAPTER 11 Macroeconomic Indicators 29
CHAPTER 12 Appendix 31
12.1 Methodology 31
12.2 Industry Associations 32
12.3 Related Research 32
LIST OF TABLES
Table 1: Canada Beer Market Value: $ billion, 2003-2007 9
Table 2: Canada Beer Market Volume: Liters million, 2003-2007 10
Table 3: Canada Beer Market Segmentation I: % Share, by Value, 2007 11
Table 4: Canada Beer Market Segmentation II: % Share, by Value, 2007 12
Table 5: Canada Beer Market Share: % Share, by Volume, 2007 13
Table 6: Key Facts: Inbev 21
Table 7: Key Financials: Inbev 22
Table 8: Key Facts: Molson Coors Brewing Company 23
Table 9: Key Financials: Molson Coors Brewing Company 24
Table 10: Key Facts: Moosehead Brewing Co 25
Table 11: Canada Beer Distribution: % Share, by Volume, 2007 26
Table 12: Canada Beer Market Value Forecast: $ billion, 2007-2012 27
Table 13: Canada Beer Market Volume Forecast: Liters million, 2007-2012 28
Table 14: Canada Size of Population (million) , 2003-2007 29
Table 15: Canada GDP (Constant 2000 Prices, $ billion), 2003-2007 29
Table 16: Canada Inflation, 2003-2007 29
Table 17: Canada Exchange Rate, 2003-2007 30
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