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The International Low and Light Food and Drinks Market - New Directions for Weight Control
Leatherhead Food International, June 2007, Pages: 243
National statistics reveal extreme levels of overweight and worryingly high levels of obesity in many countries, although it is interesting to note how these levels vary from country to country. Certainly, the view that convenience foods are a major contributor to the problem is backed up by the higher levels of overweight and obesity in the US, the UK and Australia, all of which have particularly high levels of convenience food consumption. Meanwhile, consumers in the Mediterranean countries of Europe tend to have a traditionally healthy diet and, as a result, levels of overweight and obesity are lower, although still growing alarmingly.
This report seeks to update trends and developments highlighted in the January 2004 'Low and Light Food and Drinks: International Trends and Developments in Weight Control' report while also introducing new aspects of the weight control sector that are now starting to emerge and evaluating their current and potential future influence on the existing low and light sector and the overall weight control market.
Key Features
- Assessment of market sizes, segmentation and trends in low and light foods and drinks
- Analysis of key market drivers and issues impacting on the weight control market
- Summary of industry structure, including key companies and brands on the market
- Overview of NPD in different sectors of the market, including pack shots of interesting new developments
- Identification of future directions, including newer areas such as portion control and satiety/hunger management
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