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Mobile Search: Clash of the Titans
eMarketer, July 2007, Pages: 20
The telecom and Internet industries are colliding head-on in a battle for control of the consumer mobile search business. Both sides possess advantages and limitations, and no one knows which side will emerge victorious.
The Mobile Search report analyzes what may be the most important interface placed in consumers' hands since the mobile phone keypad.
Many observers expect the lion's share of mobile search advertising revenues to come from click-to-call and pay-per-call, but the stakes are actually higher than just ad revenues.
Mobile search is a battle to define perhaps the most important new interface with the consumer. Whoever cracks the consumer and commercial code for delivering and monetizing relevant answers for people on the go will secure a license to print money, at least for a time.
No wonder mobile search is shaping up to be a struggle between the 800-pound gorillas of Silicon Valley and global telecom.
Key questions the 'Mobile Search' report answers:
-Why is mobile search attracting so much interest now?
-What is the likely mobile search opportunity in use and revenues?
-Who are the main mobile search players and where is the action concentrated?
-What are some potential wild cards for marketers to understand?
And many others...
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