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Viewing report
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Mobile Video in the iPhone Era: Let the Boom Begin
Emerging Media Dynamics, Inc., July 2007, Pages: 51
On July 10th, Emerging Media Dynamics and Lightbulb Communications held a landmark audio event that brought together leaders in the mobile video distribution, content and technology businesses to hash out the state of mobile video in the iPhone era.
If you missed this event live, it's not too late to learn what took place. You can listen to a podcast of the event or order a transcript. With the radical changes taking place in this brand new video medium, you can’t afford to totally miss out on the invaluable insight and timely reactions that Mobile Video in the iPhone Era delivered.
The mobile video marketplace is poised to boom in the U.S. and no single event has boosted the prospects of this still-nascent business than the launch of Apple’s iPhone. With its wider screen display and improved picture resolution, the iPhone has already propelled handset rivals to step up the introduction of their own video and web-friendly devices.
As the mobile video marketplace takes shape, propelled by the hubbub surrounding the iPhone, it’s not clear what path consumers will follow as they embrace what is now a fragmented, little-understood and relatively poor quality service option. As better quality handsets and more content becomes available, a bevy of new and complex questions arise.
What You'll Learn
-Mobile Video in the iPhone Era: Let the Boom Begin was held on July 10th, 2 to 3:30 PM, and tackled the host of questions that mobile content providers face in the new mobile video era.
Among the issues and questions covered in this exclusive event are:
- Is the advent of the iPhone truly a landmark event in the mobile world or is does the iPhone merely signify that at last mobile video and Internet services have arrived? In other words, is the iPhone all that it's cracked up to be?
- What kind of content do consumers want to watch on their mobile-enabled devices? TV shows? Movies? Clips? Full-fledged video channels?
- Which business model will prevail in the mobile video marketplace? Ad-supported? Premium? Combination of the two?
- Much more!
Top Decision-Making Speakers
We gathered together an unprecedented group of top executives, who will share their know-how, experience and ideas on this new and important development.
Speakers
Ryan Hughes, Vice President, Digital Media Content, Verizon Wireless - Ryan leads the content programming team at Verizon Wireless. With products including the vast array of consumer multimedia services, V CAST, mobile advertising, off-net and other strategic content initiatives, his team works directly with content providers. Previously Mr. Hughes ran the National Hockey League's new media business development unit, capitalizing on new distribution platforms such as interactive television, video-on-demand, wireless, and broadband networks. Prior to that, he helped pioneer the internet's first online sports highlights service for young athletes, and also launched Canada's first outsourced affinity marketing service for member-based organizations.
Bob Shallow Vice President and General Manager, Mobile Entertainment Group, Gemstar-TV Guide - Bob is responsible for the leadership, development and day to day management of the mobile group, including driving growth and developing partner and customer relationships. Prior to assuming this newly created position at Gemstar-TV Guide in September 2006, Bob held the position of director of multimedia experiences for Nokia, Inc.’s multimedia business group. With Nokia, Mr. Shallow specialized in the areas of digital media technology and regulation. He helped launch a number of consumer applications in the domains of mobile internet and video and broadcast TV, among others. Further, Mr. Shallow was the director of channel sales and development for Nokia’s music and rich media group, where he was heavily involved in marketing and merchandising with leading wireless carriers and national retailers. Prior to that, Mr. Shallow served as vice president of production ventures & services for TWI Interactive, where he was responsible for setting strategies and generating revenue related to content distribution and the launch of new digital channels through video on demand television, broadband, interactive television, mobile and packaged media. He also served at Trans World International as vice president of production. He graduated with a B.A. in Communications from Pepperdine University .
Chris Drake, Senior Director of Mobile Business Development, thePlatform (A Subsidiary of Comcast) - Chris Drake is Senior Director of mobile business development for thePlatform, where he manages the company's relationships with mobile content companies and wireless carriers including Verizon, AT&T, Sprint, Telstra, Helio, Amp'd Mobile, and others. thePlatform currently manages and publishes online video to both mobile and broadband portals for some of the most respected consumer brands, including: ABC News, BBC Global News, CNBC, CBS' College Sports TV, Court TV, Comcast, E!, Hearst, the Oxygen Network, PRIMEDIA, Scripps, Sony/BMG Music, Ruckus, Verizon, Vongo, Telstra, and the upcoming Internet video venture to be launched by NBC-Universal and News Corp. Drake previously worked at RealNetworks as Director of marketing and strategic relations, where he focused on developing the company's mobile television efforts. Drake has also held positions at Express Systems (acquired by WRQ) and CRG.
Cynthia Brumfield, President, Emerging Media Dynamics (Moderator) - Cynthia Brumfield is the President of new media consulting firm Emerging Media Dynamics. Ms. Brumfield has honed her expertise through extensive experience at top-flight research firms. In 1999, Ms. Brumfield launched her first advisory services practice and developed the first daily publication devoted to the rapidly developing broadband infrastructure. Ms. Brumfield also served as a Senior Analyst at Paul Kagan Associates , Inc. and spent ten years as the Vice President of Research and Policy Analysis at the National Cable and Telecommunications Association. Before joining NCTA, Ms. Brumfield was the Director of Research at the Media Institute, a nationally recognized, nonprofit research organization.
Quotes:
'I think what Apple has done is just wrap it, as Apple is prone to do, in a very, very elegant package and then market it much more effectively than some of the other handset guys..'
Bob Swallow, Vice President and General Manger, Mobile Entertainment Group, Gemstar-TV Guide
'Our mission critical remains to become the must-have device. Our belief is that in the future you’re not going to be carrying around two separate devices. So to the degree that we can continue to succeed across a variety of platforms where value is being delivered to the customer on whatever their particular flavor happens to be, if that’s video, great, we’re going to focus very specifically on executing on it.'
Ryan Hughes, Vice President, Digital Media Content, Verizon Wireless
'I think the whole debate about device convergence has been ongoing for several years now. This whole idea about what is the parent or master device. Is it a music player that acts like a phone or is it a phone that acts like a music player? I think the terminology and ultimately what kind of device convergence makes sense is still to be determined.'
Chris Drake, Senior Director of Mobile Business Development, thePlatform (A Subsidiary of Comcast)
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