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Public Access WLAN Case Studies 2004
Mind Commerce LLC, March 2004, Pages: 137
Every vendor, service provider and investor that has a business interest in the wireless and/or broadband Internet service marketplace is focused on WLAN technologies as an alternative and complement to 3G wireless and fixed ISP connectivity. The single unanswered question on everyone’s mind is “how to introduce and grow the business in a way that is sustainable and optimizes the overall service portfolio?”We have taken a large step in answering this question through our research into the public access WLAN marketplace.
There is simply no other research on the market of this kind. This highly valuable and timely report focuses on the public access WLAN or “hot spot” market from a case study perspective. No other report focuses on the existing worldwide hot spot business from the perspective of the hot spot operators themselves.
This report answers important questions:
- What is working and what is not working in the hot spot market?
- What are the rational business models for hot spot operation?
- Who are the leading worldwide hot spot operators and why?
- Which hot spot operators will be successful for the long-term and why?
This report provides additional valuable information including:
- Profile of the types of hot spot customers and their usage demands and requirements
- Business case analysis for hot spot operation
- Case study review, analysis and recommendations for representative hot spot service providers in three continents including 12 operators in North America, 10 operators in Europe, and 12 operators in Asia.
Among the service providers evaluated are Cometa Networks (North America), Swisscom (Europe), SingTel (Asia)
- Additional coverage of key paWLAN providers including iPass, GRIC, STSN, KPN, China Mobile, AT&T Wireless and more
- Key observations and analysis including the trend towards paWLAN providers dramatically increasing hotspot coverage via roaming agreements with other paWLAN providers, the trend towards increasingly price pressure for paWLAN usage, and what paWLAN need to do to turn a profit
- Analysis of travel patterns in the US as they apply to paWLAN usage
This report provides timely and valuable review, analysis, and recommendations about hot spot operators and their service offerings including:
- Number of hot spots deployed
- Hot spot operator strategy
- Pricing structure
- Partners
- Outlook and recommendations
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