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Viewing report
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Brand Marketing Via Video Social Networking Sites
Futurescape, July 2007, Pages: 90
Introduction
The opportunity and the challenge
Engaging video SNS members
Section 1: Marketing via video social networking sites
What is a video social networking site (SNS)?
Video SNS are not television on the Internet
Video SNS do not rely on professional content
Marketing opportunities: why use video SNS?
Approaches to marketing via video SNS
What commercial models are video SNS operators using?
Solving the online ad paradox: Internet users hate and love ads
How to align with SNS members’ motivations
How to manage participation
What subjects and genres do video SNS members produce?
Section 2: Campaign case studies
Bazooka Joe – own site, YouTube and MySpace
Campari Red Passion – YouTube and other SNS
Chevrolet – YouTube, vSocial and own sites
Dove Cream Oil Oscar Commercial – YouTube and AOL UnCut
Dove Evolution and Dove Film- YouTube
HBO’s The Wire Spoken Word Battle – Blastro
I Dig Incubus contest – YouTube and own site
Jingles for Pringles – own site on ViTrue platform
McDonald’s It’s Your Break – YouTube
Stride and Matt Harding – YouTube
What works
What fails – Sunsilk’s Crazy Bride
The FLIRT model of SNS engagement
Section 3: Practical campaign management
Paid-for marketing: YouTube brand channels and PVAs
Guerrilla marketing: Who counts as an advertiser?
Visibility within an SNS
Setting up a profile
Managing video uploading options
Other SNS functionality
Relating to other SNS members
Campaign promotion
Measuring effectiveness
The manipulation of popularity systems
The lifespan of a campaign and ending a campaign
Section 4: Video SNS operators in detail
Overview
Video SNS vs other online video services
What the profile entries contain
5min
Addicting Clips
AOL UnCut Video
AOL Show Me
AOL Video
Bebo TV
Blastro
Blinkx.tv
Blip.tv
Bolt
Break.com
Brickfish
Broadbandsports.com
Castpost
ClipShack
ClipUpload
Coull.tv
Crackle
CrowdRules
Current TV
Dabble
DailyMotion
eBaum’s World
eVideoshare
Expo TV
Eyespot
Facebook
Friction.TV
Go211.com
GoFish
Google Video
Guba
Hellodeo
HeyCosmo
Howstuffworks.com
iFilm
Islandoo
Joost
Jumpcut
Kyte
LiveLeak
LiveVideo
LonelyPlanet.tv
Lulu.tv
Lycos Cinema
Magnify.net
Mefeedia
Metacafe
Motionbox
MSN Video
MSN Soapbox
myHeavy
MySpaceTV
MyToons
NBCU/News Corp
Netscape video
Next New Networks
OurMedia
OurStage.com
Pandora.TV
Photobucket
Putfile
Reality Digital
Revver
Sharkle.com
SkyCast
Snowvision
Spymac
Stage6
StumbleVideo
SUBtv
Sumo.tv
ToonGum
Trouble Homegrown
Veoh
Viddler
VideoBomb
VideoEgg
VideoJug
VideoSift
VidiLife
Vimeo
Vmix
Vobbo
vSocial
Yebotv
Youare.tv
Yahoo! Video
YouTube
Zannel
Ziddio
Zooppa
Section 5: Statistics
1) Unique users
2) Demographics
3) Videos uploaded
4) Market share of visits
5) Time spent on video SNS
Section 6: Sources and links
Tables, charts, figures:
- Primary and secondary characteristics of a video SNS
- Video SNS compared with television
- Commercial models of video SNS operators
- The 1 - 10 - 100 creative participation ratio
- What subjects do video SNS members produce?
- What genres do they produce video in?
- Case studies: what works in campaigns
- In-depth listings of sections within a video social networking site (eg categories)
- In-depth listings of options in creating a video SNS profile and uploading video
- Listing of service for measuring online video popularity
- Comparison of video SNS with other online video services
Video SNS statistics:
- Unique users
- Demographics
- Videos uploaded
- Market share of visits
- Time spent on video SNS
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