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Innovation and NPD in Dairy: Future Opportunities in Functional, Indulgent and Ethical Food and Drinks
Business Insights, July 2007, Pages: 142
The worldwide dairy market is set for significant growth in the next decade; in Western markets there is a growing interest in health and wellbeing and an increasing demand for premium products. In Asia and Latin America the market is also moving quickly with high growth expected despite traditionally high levels of intolerance.
Manufacturers are under pressure to understand and respond to these trends in order to defend market share and stay ahead of the competition. ‘Innovation and NPD in Dairy: Future opportunities in functional, indulgent and ethical food and drinks’ is a new management report that provides detailed insights into worldwide dairy market dynamics and identifies the key markets and product categories that are driving growth.
It examines key innovations from around the world and analyzes key issues including premiumization, functional food benefits and private label. Use this report’s analysis of the key trends in global dairy innovation and NPD to create more effective product development strategies.
These portfolios of consumer goods management reports are designed to help you make well informed and timely business decisions. We understand the problems facing today's consumer goods executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions.
The strength of our consumer goods research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. These reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry.
Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food, drink, health, cosmetics, toiletries, dairy categories and key consumer issues including eRetail and marketing.
Some key findings from this report...
- A 16% growth in market value is expected in the combined European and US dairy markets between 2005 and 2009. Growth will be driven by developments in health, innovation in the Spanish market and emerging markets in Eastern Europe.
- Yogurt and yogurt drinks are a key growth opportunity. Consumers are increasingly adding functional yogurts and yogurt drinks to their diet and smoothie-style drinks demand is booming.
- Premium dairy offerings including premium cheeses and organic milks and yogurts are a key growth area. The share of new product launches that made the upscale claim has increased by 1.9 percentage points since 2004 to reach 4.3%.
- Low fat is the most common product label in new releases for 2006 with just under 10% of products making this claim. This reflects the importance of the health trend and continuing efforts of manufacturers to revamp their product lines with healthier formulations.
Future opportunities in functional, indulgent and ethical food and drinks
- The worldwide dairy market is set for significant growth in the next decade. In Western markets there is a growing interest in health and wellbeing and an increasing demand for premium products. In Asia and Latin America the market is also moving quickly with high growth expected despite traditionally high levels of intolerance. Manufacturers are under pressure to understand and respond to these trends in order to defend market share and stay ahead of the competition.
- Innovation and NPD in Dairy: Future opportunities in functional, indulgent and ethical food and drinks is a new management report published that provides detailed insights into worldwide dairy market dynamics and identifies the key markets and product categories that are driving growth. It examines key innovations from around the world and analyzes key issues including premiumization, functional food benefits and private label.
- Use this report’s analysis of the key trends in global dairy innovation and NPD to create more effective product development strategies.
This new report will enable you to...
- Identify and target new and emerging growth opportunities using this report’s US and European dairy market forecasts detailing market value and volume to 2009.
- Understand the key trends in the dairy market including the organic movement and the growing health trend and how these and future trends will affect the market over the next five years.
- Assess the competitive landscape with this report’s analysis of the strategies and market shares of leading players in the dairy market including Kraft, Nestlé, Danone and Arla Foods.
- Benchmark leading executives’ opinions on the future of the dairy market using this report’s analysis of our proprietary global survey detailing the key issues affecting the future of NPD and innovation across Europe, Asia-Pacific, South America and North America.
- Improve the effectiveness of your NPD strategies with this report’s analysis of innovation by category, region and product tag using Productscan data from 8,000 dairy food and drinks product launches between 2004 and 2006.
Key issues examined in this report...
- Regulatory pressure. Government concerns about public health issues are forcing manufacturers to re-think formulation, advertising strategies and marketing.
- Competition in the organic dairy market. Organic manufacturers face rising competition as budget and private label lines start to the enter the market. The market leaders are responding by raising the bar for organic production and sourcing standards.
- Eastern European markets. Opportunities in Russia and Eastern Europe are emerging as the distribution of consumers becomes more urbanized and their incomes rise.
- The evolution of functional dairy products. Functional products are evolving, as niche products start to emerge that specifically address individual health issues for example brain or skin health.
Your questions answered...
- Which dairy sectors will see the most growth over the next five years?
- How can dairy manufacturers exploit consumers’ growing interest in health?
- Who are the leading innovators driving the future of dairy NPD, and what are the key developments that they are introducing?
- Which dairy product segments offer the greatest future opportunities?
- How are key consumer trends shaping the future of the dairy market?
- What is the outlook for the dairy industry in the future?
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