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Blue Cross Blue Shield of Michigan - SWOT Analysis - SWOT Analysis
Datamonitor, Nov 2008, Pages: 19
The Blue Cross Blue Shield of Michigan - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
Blue Cross Blue Shield of Michigan (BCBSM) is an independent non-profit corporation, providing health insurance services in Michigan under a license with the Blue Cross and Blue Shield Association. Besides traditional indemnity, BCBSM offers dental, vision, Medicare supplement coverage, as well as workers compensation insurance, health assessment, and health care management services. The company is headquartered in Detroit, Michigan and employs about 7,000 poeple. The company recorded revenues of $9,849 million during the financial year (FY) ended December 2007, an increase of 13.4% over 2006. The operating loss of the company was $295.6 million during FY2007, as against an operating loss of $14.1 million in 2006. The net profit was $177.3 million in FY2007, a decrease of 27% over 2006.
Scope of the Report
- Provides all the crucial company information required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement
Reasons to Purchase
- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available
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