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Spirits in the USA to 2011
Datamonitor, July 2007, Pages: 188
This databook is a detailed information resource covering all the key data points on Spirits in the USA. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.
Scope of this title:
Contains information on 8 categories: Brandy, Liqueurs, Rum, Specialty spirits, Vodka, Gin & Genever, Tequila & Mezcal and Whiskey. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.
Highlights of this title:
The market for Spirits in the USA increased between 2001-2006, growing at an average annual rate of 2.8%. The leading company in the market in 2006 was Diageo plc. The second-largest player was Fortune Brands, Inc. with Pernod Ricard in third place.
Reasons to order your copy:
Discover the major quantitative trends affecting the Spirits markets. Understand consumers consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.
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