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Understanding adoption of business intelligence solutions (Customer Focus)
Datamonitor, March 2008, Pages: 21
This brief analyses enterprises attitudes to Business Intelligence (BI) following The Technology Trends survey conducted during the first half of 2007. The survey covers 500 IT decision makers from Western Europe, the US and Australia. The brief focuses on current BI penetration and investment opportunities and addresses deployment, procurement and mindshare preferences.
Scope
- Analyses current BI penetration among enterprises in Western Europe, North America and Australia.
- Gauges investment opportunities across geographical markets, industries and enterprise size bands.
- Evaluates the implication of enterprises perception of the leading vendors in the BI market.
- Discusses variations in procurement and deployment preferences across national markets, industries and size-bands.
Highlights of this title
Within the next two years the BI market will expand due to a sustained investment drive indicated by an increasing number of enterprises planning to invest in BI continuously over the coming two years. The survey reveals that the BI market is becoming deeper, with more enterprises planning to expand their BI solution portfolio.
As a consequence of the market growth, the structure of the BI market will evolve. The survey indicates that the SME sector will emerge as the principal driver of market growth. As the SME segment of the market requires a different procurement and deployment approach, go-to-market strategies and channel partnerships may gain in importance.
BI outsourcing and hosted-service delivery may grow by a slower rate in the future. Powerful technical and market inhibitors will continue to depress the adoption of alternative methods of procurement and deployment.
Key reasons to purchase this title
- Identify key geographies, enterprise size bands and vertical markets in terms of short- and medium-term investments in BI solutions.
- Optimise go-to-market strategies through revealing enterprises procurement and deployment preferences.
- Improve your market communication and protect your brand equity by learning about enterprises perception of the leading BI vendors.
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