|
|
 |
|
Viewing report
|
|
|
|
Moderation and Avoidance Trends in Food and Drinks: Implications For Better-For-You Offerings
Datamonitor, July 2007, Pages: 108
Messages regarding the potential benefits and risks of certain foods and nutrients are resonating with consumers. This has created a strong trend towards 'moderation and avoidance' in food and drink, which is often associated with dieting and the consumption of 'better-for-you' food and drinks.
Scope of this title:
Detailed insight and analysis covering healthy eating attitudes and behaviours, especially regarding fat, sugar, salt, carbs and calories. Exploring consumer awareness and understanding of different nutrients and a review of the latest literature on nutritional labelling. Showcases the latest best-practice product and marketing innovation highlighting just how to capitalize on changing trends in the long-term. Strategic conclusions and actions highlighting how manufacturers and retailers should direct resources towards changing trends.
Highlights of this title:
Well over half of consumers in Europe and America report that they are taking proactive steps to follow a healthy diet. In doing so they are increasingly recognizing that moderating calories, sugar, salt, carbohydrates and saturated fat intake can benefit long-term health. When our asked consumers about the relative importance of cutting back on saturated fats, sugars, salt, processed food, carbohydrates and calorie intake, it was fats that consumers generally placed most importance on reducing. The only exceptions were in Germany and Sweden where cutting back on fat intake was still deemed important. 58% of US respondents stated that they had used nutritional information on product packaging to help make food and drink choices with greater regularity in the previous twelve months in a our survey conducted in July 2006. More than a third of respondents in every European country surveyed stated that they had done the same.
Reasons to order your copy:
Gain a detailed understanding of the drivers and inhibitors associated with the moderation and avoidance of bad nutrients from ones diet. Use the latest evidence based insight to help guide crucial health driven reformulation methods in new product development. Access a compelling blend of quantitative and qualitative data illustrating consumer attitudes and market developments.
Customers who bought this item also bought
Trends In Protein Intake: Attitudes and Behaviors
Aging Populations: Changing Food & Beverage Needs and Behaviors of Senior Consumers
Fiber & Whole Food Consumption Trends: Profitable Innovation Opportunities
Low Fat & Low Sugar Foods Market Assessment 2008
Binge Drinking & Moderation in Alcoholic Drinks
Sports Food and Beverage Consumers in the United States
Insights Into Tomorrow's Prepared Meal Consumers
Vegetarian Consumer Trends: Meat Reducing Consumers
Recessionary Consumers & Product Choice: Implications for 2009
Aging Populations: Changing Alcoholic Drinks Needs & Behaviors of Senior Consumers
Reducing Salt in Foods: Practical Strategies
Overweight Consumers and the Future of Food and Drinks
|
|
|
|
