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Viewing report
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European and US digital TV, 2006 - 2012 (Review Report)
Datamonitor, July 2007, Pages: 96
Introduction
This Review Report addresses the digital TV marketplace in the US and Western Europe. As analogue switch off looms and new entrants make strong moves into the sector, it is essential for players across the value chain to have an understanding of market trends, dynamics and industry developments. This report addresses the evolving market place and provides forecasts split by region and platform.
Scope
Outlines market level trends split by national markets in Western Europe as well as highlighting developments in the US. Provides in-depth analysis on developments for each of the different TV platforms including cable, satellite, DTT and IPTV. Addresses current strategies, such as service bundling, that players are employing to boost their competitive positions. Highlights current technological developments, including HD and PVR penetration, that is set to transform the digital TV sector.
Highlights
Digital cable is expected to illustrate significant growth particularly as analogue cable is switched to digital services. By 2012 there will be an estimated 69 million digital cable households with a CAGR of 8.4% from 2006 in the US and Western Europe. Content producers are beginning to push content through proprietary or partnered online portals, such as the BBCs recent strategic move to deliver content via YouTube. This puts rising pressure on traditional aggregators to boost the attractiveness of their service offerings in order to acquire and retain customers. Datamonitor expects that moving towards MPEG-4/H.264 AVC systems will promote the entrance of additional competitors into the IPTV market. Smaller European Internet service providers (ISPs) in particular are expected to utilize the efficiencies of the coding standard to create IPTV services.
Reasons to Purchase
Gain insight into market growth split by platform, service operator and region. Gain insight into initiatives and strategies employed by service operators to remain competitive. Understand PVR and HD adoption across Western Europe and the US.
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