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Video Advertising Online: Spending and Audience
eMarketer, July 2007, Pages: 28
In 2011, nearly one in every ten dollars spent for advertising on the Internet will be for video advertising. As advertisers continue to shift budgets from television advertising, video ads will become a driving force in overall Internet ad spending gains.
The Video Advertising Online report examines the impact this new and developing channel will have on advertising revenues—online and off.
Video's high engagement factor, combined with the Internet's tracking and targeting capabilities potentially, offers brand advertisers a highly accountable method to sway the hearts and minds of their target audience. For Web publishers, video advertising represents an important revenue stream.
Unfortunately, a third element in the equation—the audience—is not entirely ready for TV-like advertising on the Internet.
Key questions the 'Video Advertising Online' report answers:
-What factors could hold online video back?
-What factors may boost online video ad spending?
-What elements will help attract a larger online video audience?
-What types of video content do viewers watch the most?
-What length ads will viewers tolerate when watching videos online?
And many others...
eMarketer Reports—On-Target and Up-to-Date
The Video Advertising Online report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
Sources:
- Advertising.com
- BabyCenter LLC
- Bridge Ratings
- BtoB Magazine
- Burst Media
- ClipBlast!
- comScore Networks Inc.
- Datran Media
- DoubleClick
- eMarketer
- Enquiro
- Eyeblaster
- Frank N. Magid Associates
- Harris Poll
- Hill & Knowlton
- Hitwise
- InsightExpress
- Ipsos Insight
- Leichtman Research Group, Inc. (LRG)
- MarketingSherpa
- Nielsen//NetRatings
- Online Publishers Association (OPA)
- OTX
- Penn, Schoen & Berland Associates (PSB)
- Piper Jaffray & Co.
- ROI Research
- Screen Digest
- Synovate
- The Kelsey Group
- Unicast
- Veronis Suhler Stevenson
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