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SaaS CRM Threatens Traditional Partner Roles
Ovum, June 2007, Pages: 12

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-Key messages

-Salesforce.com holds an early lead – but it isn’t decisive
-Oracle set to compete more aggressively in SaaS
-Microsoft nears a major SaaS milestone
-SAP leaps straight to SaaS ERP
-Installed base incentives shape vendors’ partner appeal
-Not all SaaS offerings are created equal
-CRM is a proving ground for vendors’ SaaS ecosystem strategies

-Salesforce.com leads pack

-Oracle revs up ‘on demand’

-Microsoft readies Live CRM

-SAP: banking on A1S?

-Vendors’ SaaS strategies differ

-Some offerings more partner-friendly than others

-CRM is a test bed for partnering in a SaaS world


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