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The Outlook for Medical Devices in Western Europe
Espicom Business Intelligence Ltd, Sep 2009


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The countries of Western Europe represented a total market of over 401 million people and a combined GDP of US$16.4 trillion in 2007.

The 11 main Western European markets for medical products and equipment are wealthy and mature. Is there any point in manufacturers trying to break into markets they are not already servicing, and, if yes, where? If they are already operating in the region, what are the prospects for growth and what operating environment will they face in the future?

Valuable markets...
News stories chronicle the pressures and problems facing governments trying to expand or maintain health provision in a costconstrained world. but one fact remains. The countries covered by this report represent a total medical device market value of US$58.3 billion in 2008. We forecast this figure will grow by US$24.1 billion over the next five years to US$82.4 billion!

...with cost pressures
All health funders are experiencing difficulties in meeting the demands on modern health systems. Pressures arise from many quarters including:

An ageing population needing longer and more intensive medical treatments
Unplanned population increase due to an influx of immigration and migrant workers
Patient and clinician demands for the latest equipment/services

These quarterly updated reports analyse the issues
The report provides an individual and highly-detailed analysis of each market, looking at the key regulatory, political, economic and corporate developments in the wider context of market structure, service and access. The reports are available individually or as a discounted collection, and prices include 4 completely updated reports sent quarterly plus a comprehensive annual review.


Executive Summary


11 Separate Reports Covering the following Key Markets!
Austria, Belgium, France, Germany,
Ireland, Italy, Netherlands, Portugal,
Spain, Switzerland & United Kingdom .

Highlights from the region :
GERMANY
Germany is the third largest medical device market in the world, accounting for 6.9% of the world market ranking behind the USA and Japan. In 2008, the German medical device market was estimated at US$12.4 billion, equal to US$150 per capita.

The domestic production of medical equipment has continued to expand but at a slower rate. Production increased by 12% in 2001, by 2005 this rate has slowed to 3.8%. The proportion of domestic production that has been exported has remained relatively constant; in 2001, 81.9% was exported, 77.9% in 2003 and approximately 85% in 2004 and 2005. Between 2002 and 2006 the value of medical device exports increased by a CAGR of 17.8%, with shipments totalling US$17.8 billion.

FRANCE
France is the world's fourth largest medical device market. The continuing deficit of the national health insurance funds, which finance the majority of health expenditure, has prompted a series of reform programmes for the health sector, the latest of which has been launched by President Sarkozy. New measures have recently been taken to control spending on medical devices, similar to those already in force for pharmaceuticals. For this reason, the medical market is only likely to see moderate growth over the next few years.

Prospects for medical equipment manufacturers remain promising as a result of several initiatives intended to allow France to make good its shortfall in some equipment areas, most notably imaging and radiotherapy equipment, as part of a ten billion Euro hospital investment programme. The medical manufacturing industry has seen an influx of foreign companies; larger manufacturers are now subsidiaries of multinational groups.

ITALY
The provision of healthcare in Italy, in common with other western European countries, is advanced, with universal access. Being initially based on the NHS-model of the UK, the Italian health service is also facing similar scenarios, most notably efforts to restrain rising costs. In an effort to increase efficiency in the healthcare sector, the use of an electronic ‘health card’ is being tested in Northern Italy. This is similar to the system recently introduced in Austria.

The Ministry of Health has recently embarked on a programme of large-scale investment in the health service. Investment is being linked to certain standards within healthcare provision; in particular is the new focus on preventative care. With the increased levels of investment it is also hoped that there will be parity in provision throughout the regions and that by linking investment to certain standards, disparity will be removed.

UNITED KINGDOM
The UK has one of the largest medical device markets in the world, valued at US$9.9 billion in 2008. The domestic market is the third largest in Europe behind Germany and France. Per capita expenditure is slightly higher in comparison to France and Germany and is equal to US$162.

The UK medical equipment & supplies market size is undergoing an import-led increase. The value of imports (US$7.4 billion) was greater than exports (US$6.9 billion) in 2006 for the fifth time in as many years. The UK market is proving to be a good opportunity for importers as the majority of domestic manufacturers are small and undercapitalised. This has led to inelastic domestic supply as manufacturers are unable to respond to a change in demand.
..... FOR EVERY MARKET,
SENT QUARTERLY

MARKET OUTLOOK
Current market size
Unique 5-year market projections to 2013
Market outlook
Market structure
Statistical data on imports and exports
Market developments, covering recent and impending developments with respect to key issues such as regulation, health facilities, funding and
government policy
Key national data projections
International market comparisons


FOR EVERY MARKET,
SENT ANNUALLY

BACKGROUND DATA
Population data, including growth trends and age structure
Demographic indicators detailing principal causes of death and morbidity

HEALTHCARE SYSTEM
Organisation & administration
Health expenditure
Expenditure by source of funding and type
Hospital services
Hospital data such as beds by type, region, specialty, patient admissions and surgical procedures
Outpatient care
Medical personnel
Data on healthcare professionals covering such areas as doctors by specialty, nursing staff and dentists

ACCESSING THE MEDICAL MARKET
Regulatory environment
Distribution guide and trade fair information
Domestic production
Producers

CONTACT DETAILS
For healthcare organisations and trade
associations



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