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CRM Distribution strategies in Western Europe
Datamonitor, Jan 2001
With the Western European market for CRM applications set to grow over the next 5 years, there are significant opportunities for all players in the market. By 2005, the hybrid distribution channel for CRM vendors'' revenues in Western Europe will have risen to 51%. SME''s will continue to push the distribution of these solutions through application service provider channels.Datamonitor''s new report '' CRM distribution strategies in Western Europe'' will give you all the information you need to benefit from this exciting opportunity. The report analyses CRM software vendors'' distribution strategies in Western Europe by segmenting their revenues into 4 distinct distribution channels: Pure direct, hybrid and partnership, Pure Indirect and ASP.The report will enable you to analyse the suitability of each channel by country, vertical market, application type, customer size and a number of other criteria. The ASP market is also covered in depth from the perspective of software vendors, technology partners, resellers, Sls and customers. Understand which channels will dominate the CRM market and who the ASP customers will be.
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