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Australia - Mobile Data - MMS
Paul Budde Communication Pty Ltd., July 2008, Pages: 6
This report has been archived and has not been updated. As an extension of the immensely popular SMS service, MMS was aimed at providing longer text messages, in addition to music and pictures, it also allows for the sending of messages to multiple recipients. Launched in 2001, it has failed to take off. Elements of MMS have been introduced in other technologies similar to where WAP ended up. The current technology - and more importantly its business models - don’t yet stack up. The same applies to the mobile TV technology, perhaps a great engineering feat, but where is the business model!
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