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Mobile Messaging Business and Technology
Mind Commerce LLC, Aug 2007, Pages: 93
This publication provides the reader an excellent overview of the current state of mobile messaging from a business perspective including challenges, opportunities and trends such as message volume and revenue. Coverage includes MMS challenges for mobile operators such as content adaptation, bulk messaging, handset configuration, and WAP push. Emerging market opportunities including mobile marketing and unified messaging (UM) are also evaluated. Select vendors and service providers in the space are classified by category including Equipment Vendor Providers, Independent Solution Vendors (ISV), Systems Integrators and Consultants with reference examples for each category. Some content based applications are referenced including SMS, MMS, and IVR based applications and content.
This publication also provides the reader with an understanding of both basic and more advanced technical details of mobile messaging functionality. Coverage includes basic messaging architecture, protocols, addressing, routing, message flows, billing, and functionality including Short Message Service (SMS), Enhanced Message Service (EMS), and Multimedia Message Service (MMS). More advanced topics are also addressed including SMS spoofing, Digital Rights Management (DRM), Unified Messaging (UM), and MMS interoperability. The publication also compares and contrasts SMS vs. MMS vs. e-mail are MMS vs. Instant Messaging (IM).
Target Audience
-Mobile VAS Equipment Vendors, Independent Solution Providers, System Integrators and related professional services companies
-Personnel responsible for mobile messaging, Value-added Services (VAS), Sales and Marketing and personnel responsible for growth of ARPU
-Providers of VAS applications such as televoting and mass calling events
-Technical target audience comprises system architects, technical consultants, and industry analysts
Key Questions Answered
-Business aspects of messaging
-Uses and benefits of SMS including everyday application usage
-MMS business challenges
-Companies offering VAS solution
-Existing VAS applications and billing integration
-Emerging applications such as mobile marketing and unified messaging
-Selection criteria for MMS selection in network
-Content based applications and integration
-Comparison between SMS, MMS, and e-mail
-Comparison between MMS and IM
Technical overview of SMS including:
-Architecture
-Protocols
-Billing
-Addressing, routing and message flows in GSM and CDMA networks
-Message security
-SMSC failure conditions
-SMS spoofing
-Technical overview of MMS including:
-MMS reference architecture
-Application Layer: MIME, xhtml, and SOAP
-Interface evaluation: MM1, MM4, MM7, and MM8
-MMS Gateway evaluation
-Selection criteria for MMSC
-MMS interoperability
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