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Vegetarian Foods (Processed) in the United States
Mintel, June 2007
The market for vegetarian foods covered in this report—primarily tofu, egg substitutes, and dairy or meat alternatives—grew well above the rate of inflation during 2001–06. However, vegetarian food is still a small market. This report helps industry players tailor marketing messages to varied consumers, as well as to launch new products in niche markets and identify retail strategies that can help drive sales. Some areas of focus include:
-The influence of new products in relation to market performance
-How vegetarian foods are meeting consumer demand
-Opportunities for major manufacturers and small players to penetrate the market through appropriate retail channels, product branding, and messaging
-Evaluation of product and overall market growth trends, including analysis of specific growing markets such as frozen entrées, and declining markets such as cheese substitutes
-Product segmentation and brand sales analysis, noting high growth among smaller players and private-label brands
-The effect of marketing and promotional efforts of leading suppliers, communicating the health benefits of processed vegetarian food
-Vegetarian foods purchasers, with usage, brand, and frequency comparisons by demographic profiles
-Attitudes and opinions of vegetarian food purchasers, including product preferences and primary drivers behind their decision to avoid animal-based food products
This report defines vegetarian foods as those that act as direct substitutes for animal products. For example, soymilk can be used by consumers to replace cow’s milk, and certain kinds of textured vegetable protein can replace red meat.
The following foods are included in this report:
-Soymilk (refrigerated and shelf-stable, flavored and unflavored)
-Other non-dairy milk alternatives such as almond milk and rice milk
-Frozen, refrigerated and canned meat substitutes
-Tofu and other vegetable-based substitutes, such as bean burgers, garden burgers, nut patties, chick pea patties, and vegetarian hot dogs
-Other products marketed primarily to vegetarians, including entrées and egg substitutes
Excluded from this report are foods that do not directly replace a meat or dairy product. Therefore, fresh, canned, or frozen fruit or vegetables are not included, nor are shelf-stable or frozen prepared meals. Also excluded are all dairy products
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