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Oral Care - The Consumer in the United States
Mintel, June 2007
About this report
As a companion piece to the Mintel report Oral Care: The Market—U.S., April 2007, this report offers insight into demographics and attitudes that remain unaddressed by oral care manufacturers, and could push sales. In doing so, the following subjects are covered:
-How dental visits affect attitudes and the potential role of dental professionals in the promotional process
-Who is most likely to be swayed by cosmetic claims, and when these are more likely to drive growth than health claims
-How women function within the oral care market, including their impact on sales of products for men, children, and teens, as well products created specifically for women
-Difference in attitudes between racial demographics, and how population shifts will affect the market
-Impact of aging Baby Boomers on sales in upcoming years
-How focusing on children and teens can strengthen sales
For the purposes of this report, oral care consists of all products used for caring for the mouth, including:
-Toothpaste
-Toothbrushes (both manual and powered)
-Floss, flossers, and waterpiks
-Mouthwash and portable sprays
-Whitening kits
-Dental tools, such as brushpicks, night guards, and brush-ups
-Oral pain reliever
-Denture cleaner and adhesives
Customers who bought this item also bought
Oral Care in the United States 2008
Oral Hygiene in the United States 2009
Professional & Expert Personal & Oral Care Solutions: Future Trends & Perspectives
Oral hygiene in Portugal to 2012
Oral hygiene in Belgium to 2012
Oral hygiene in Chile to 2012
Oral hygiene in Australia to 2012
Oral hygiene in Germany to 2012
Oral hygiene in Norway to 2012
Oral hygiene in Thailand to 2012
Oral hygiene in Argentina to 2012
Oral hygiene in Greece to 2012
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