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Ice Creams and Frozen Desserts Market Report Plus 2007
Key Note Publications Ltd, June 2007, Pages: 99
In 2006, the UK retail market for ice cream and frozen desserts was worth an estimated £1.1bn. This represented an increase of 8.2% since 2002. The market for ice cream, as defined in this report, includes take-home and wrapped impulse products, while the market for frozen desserts includes products such as cakes, cheesecakes and puddings.
Sales of ice cream were boosted by a particularly successful summer in 2003. This provided the basis for a raft of product development as buying ice cream became a more entrenched habit among consumers, particularly in the take-home market. In 2005/2006, the luxury or super-premium sector saw growth in sales as consumers traded up to more indulgent options, choosing quality over quantity. This trend was targeted by brands such as Green & Black's and Häagen-Dazs as well as by premium retailer own labels.
The market for wrapped impulse ice cream remains more seasonal, being directly affected by the weather. However, improved distribution, aided by the introduction of smaller, more easily sited freezers and vending machines, has helped to improve sales, even outside the peak season.
Sales of frozen desserts were in the doldrums for a number of years, but they staged a revival in 2006, owing to the successful introduction of products focusing on the premium end of the market. Manufacturers' brands were led by Gü and Pudz, and retailer own labels also saw some development.
The UK ice cream and frozen desserts industry features a handful of large companies operating on a national scale, such as Unilever, Richmond Foods and Mars. A portfolio of strong brands has emerged, including those in the Wall's stable and a range of cross-over brands from the three leading confectionery manufacturers: Nestlé, Cadbury and Mars.
Although indulgence has been driving developments at one end of the market, there has also been a focus on healthy eating. The success of Richmond's Skinny Cow brand has shown that there is a market for `better for you' products. Developments in 2006/2007 have included more fruit-based products and frozen smoothies, as well as sorbets and ices.
Ice cream and frozen desserts both enjoy high levels of market penetration. However, there remains scope for further market growth, particularly through added-value activity, and the report anticipates that the value of sales will continue to increase between 2007 and 2011.
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