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Viewing report
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The Business of Children's Television
Screen Digest, July 2007
The third edition of this best selling report from Screen Digest contains, for the first time, a detailed analysis of spending by broadcasters on original and acquired children’s programming. The Business of Children's Television reveals the impact that an increasingly competitive broadcasting market has had on the genre, with the traditional supporters cutting their expenditure. However, by building their business on the exploitation of intellectual property rights, the leading companies have managed to achieve impressive revenue growth.
In the report
-Hours of children's programming output by generalist and terrestrial channels 2000-2006
-Number of children's channels in Europe, North America, Australia, NZ and Japan 1985-2006
-TV viewing by the children's audience 2000-2005 and children's TV market share in selected territories
-Value of spending by broadcasters on original and acquired children's programming 2000-2006
-Distributor revenues for children's programmes on VHS and DVD 2002-2006
-Retail value of entertainment licensing 2002-2006
-Summary of regulation relating to children's television
-Business models for children's TV producers
-Children's content offerings on new platforms (broadband internet, IPTV, mobile telephone services)
-Profiles of 25 leading children's TV companies including production and rights exploitation strategy, key properties, business model and financials
Tim Westcott, Senior Analyst at Screen Digest comments, “In many ways, children’s producers are at the sharp end of changes in the market as their traditional customers seek to cut the cost of their schedules. Despite an explosion in the number of thematic channels and the rapid spread of new media platforms, the majority of producers are small enterprises which are exposed to the decline in funding by generalist broadcasters.”
Westcott also states, “Broadcasters view the children’s audience as one of the least rewarding in terms of advertising revenue; the threat of, and in some countries, the actual introduction of restrictions on advertising to children has further reduced income. However our research shows that despite the tough environment, producers can make money. Children’s programming – particularly animation – travels well and has a longer shelf-life than other genres like drama and factual programming. The ancillary revenues for hit children’s properties can also make it a highly profitable business.”
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