ABOUT DATAMONITOR 2 ACTION POINTS 6 Scope of the report 6 Two key things you need to know about the eHealth market in France 6 The Internet can provide a platform whereby French physicians can contact each other and experts for advice and opinions. While many physicians already use the Internet to find expert opinion, few use online discussion forums. There is a significant opportunity for such online forums to be provided to French physicians, who in general have little contact with other physicians 7 Internet penetration among physicians in France grew from 69% to 79% between 2001 and 2002; consumer Internet penetration has also grown substantially to 67%. This increase highlights an expanding online audience to whom pharmaceutical companies can provide health information and services online 8 THE EHEALTH MARKET IN FRANCE 9 Overview of the France eHealth market 9 Methodology 9 Physician Insight Survey 2003 9 Datamonitor Healthcare’s Cross Business Unit Physician Surveys, 2002 9 Datamonitor 2002 IMPACT Consumer Survey 9 PHYSICIAN INTERNET USE IN FRANCE 10 Frequency of Internet usage 10 Physician online information requirements 12 Types of health information sought 12 Channels used for health information 13 French physicians’ attitudes towards the Internet 15 What French physicians want from a health website 18 Penetration of mobile technology among French physicians 19 CONSUMER INTERNET USE IN FRANCE 20 Consumer online information requirements 21 Channels used for health information 21 French consumers’ attitudes towards the Internet 22 Penetration of mobile technology among French consumers 23 SIZE OF THE KEY EHEALTH MARKETS IN FRANCE 25 French physicians and continuing medical education 25 Penetration of online CME 26 French physicians’ attitudes towards online CME 26 French physicians and ePrescribing 28 Penetration of ePrescribing 29 French physicians’ attitudes towards ePrescribing 29 French physicians and eDetailing 32 Penetration of eDetailing 32 French physicians’ attitudes towards eDetailing 33 The market for physician practice websites 34 Penetration of physician practice websites 34 French physicians’ attitudes towards physician practice websites 35 French consumers’ demand for physician practice websites 36 The market for disease management and compliance tools 37 French physicians and online forums 38 Penetration of online forums 38 Penetration of online health expert opinions 39 French physicians and eSampling 40 Penetration of eSampling 40 THE FUTURE DECODED 41 The future of the eHealth market in the France 41 Continuing Medical Education in France 41 Online communication in France 43 APPENDIX 46 Table of figures 46 Research methodology 48 Physician Insight Survey 2003 48 Datamonitor Healthcare’s Cross Business Unit Physician Surveys, 2002 49 Datamonitor 2002 IMPACT Consumer Survey 49 Data Tables 50
