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European B2C E-Commerce: Spotlight on the UK, Germany and France
eMarketer, July 2007, Pages: 21
Last year, European B2C e-commerce sales of goods and services (including online travel, event tickets and digital downloads) totaled $133 billion. With a projected annual growth rate of 25% over the next four years, the market will triple, reaching $407 billion by 2011.
The European B2C E-Commerce report analyzes the growth of online retailing on the continent, with emphasis on the three leading markets.
The UK, Germany and France currently dominate European e-commerce, accounting for 72% of total online sales. But by 2011 their combined market share will drop slightly as smaller European countries provide a new wave of growth.
Further out on the horizon, a third wave of growth will center on Eastern European countries as they begin embracing e-commerce.
Key questions the European B2C E-Commerce report answers:
-How do the major European B2C e-commerce markets compare in size and outlook?
-What are some of the unique characteristics that define each market?
-Who are the most popular online retailers and what are the growing online purchase categories in each country?
-What is the demographic profile of online buyers in each country?
-And many others…
eMarketer Reports—On-Target and Up-to-Date
The European B2C E-Commerce report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
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