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European B2C E-Commerce: Spotlight on the UK, Germany and France
eMarketer, July 2007, Pages: 21
Executive Summary
Key B2C E-Commerce Metrics for the Top Three Markets in Europe, 2006
Issues & Questions
The eMarketer View
Key eMarketer Numbers - European B2C E-Commerce
The European Picture
Broadband Households and Penetration in Select Countries in Western Europe, 2005-2011 (millions and % of total households)
B2C E-Commerce Sales
B2C E-Commerce Sales* in Europe**, 2006-2011 (billions and % increase vs. prior year***)
Comparative Estimates: B2C E-Commerce Sales in Europe*, 2006-2011 (billions)
Distribution of B2C E-Commerce Sales* in Europe, 2006 & 2011 (% of total)
Online Holiday Spending* in France, Germany and the UK, October 30-December 31, 2006 (billions)
Online Buyers
Online Buyers* in France, Germany and the UK, 2006 & 2011 (millions and CAGR)
Online Buyers in Select Countries in Western Europe, September 2006 (% of Internet users)
B2C E-Commerce Sales in Western Europe*, by Select Purchase Categories, 2006 (% of total)
Products and Services Purchased Online by Online Buyers* in Select Countries in Western Europe, 2006 (% of respondents)
Reasons that Consumers* in Select Countries in Western Europe Do Not Buy Products or Services Online, 2006 (% of respondents)
Average Online Spending
Average Annual Amount Spent Online* per Online Buyer** in France, Germany and the UK, 2006 & 2011 (dollars and CAGR***)
Average Spend* and Number of Online Purchases* per Online Buyer in Select Countries in Western Europe, September 2006
UK
B2C E-Commerce: UK, 2006-2011
Comparative Estimates: B2C E-Commerce Sales in the UK, 2005-2011 (billions)
UK Online Holiday* Sales, 2004-2006 (millions and % increase vs. prior year**)
Online Activities of Internet Users in the UK, 2003-2004 & 2006 (% of respondents)
Demographic Profile of Online Buyers* in the UK, 2006** (% of each group)
Goods and Services Purchased in the Past Year by Online Buyers in the UK, 2003-2004 & 2006 (% of respondents)
Top 30 Retail and Travel Web Sites in the UK, Ranked by Unique Visitors, May 2006 & May 2007
Top 10 Retail E-Commerce Sites in the UK, Ranked by Unique Visitors, March 2007 (thousands and % active reach)
Top 20 Retail E-Commerce Web Sites in the UK, Ranked by Online Shopping Experience, 2006 (total score*)
Germany
B2C E-Commerce: Germany, 2006-2011
Comparative Estimates: B2C E-Commerce Sales in Germany, 2006-2011 (billions)
Comparative Estimates: Online Buyers* in Germany, 2004-2011 (millions)
Demographic Profile of Online Buyers in Germany, 2002 & 2006 (% of each group and % change)
Online Buyers in Germany, by Gender, 2006 (% of total)
Select Goods and Services Researched and Bought Online by Internet Users in Germany, Ranked by Conversion Rate, October-December 2006 (% of respondents)
Leading Online Purchase Categories in Germany, Ranked by Number of Online Buyers, 2005 & 2006 (millions and % increase vs. prior year)
Select Consumer Research Conducted* Online by Internet Users in Germany, January-February 2007 (millions)
Top 10 Retail E-Commerce Sites in Germany, Ranked by Unique Visitors, March 2007 (thousands and % active reach)
Top 10 Retail E-Commerce Sites among Internet Users in Germany during the Holiday Season, Ranked by Visits*, October 30-December 31, 2006 (% market share and cyber shopping index**)
France
B2C E-Commerce: France, 2006-2011
Comparative Estimates: B2C E-Commerce Sales in France, 2005-2011 (billions)
E-Commerce Sales Growth* in France, by Sector, Q1 2007 (% increase vs. same period of prior year)
Average Growth for Online Sales of Products and Services according to Managers of Major E-Commerce Sites in France, 2007 (% increase vs. prior year)
Leading Online Purchase Categories among Online Buyers in France, November-December 2005 & November-December 2006 (% of respondents)
Top 10 Retail E-Commerce Sites in France, Ranked by Unique Visitors, March 2007 (thousands and % active reach)
Top 10 Retail E-Commerce Sites among Internet Users in France during the Holiday Season, Ranked by Visits*, October 30-December 31, 2006 (% market share and cyber shopping index**)
Related Information and Links
Related Links
Contact
Report Contributors
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