The report begins by looking at five different types of musical entertainment, including a personal music collection, concerts and music services. The five options are then compared based on the importance of each option to the survey group and their willingness to pay for it.
Next, the question of piracy is addressed for both the CD and digital music. This is analysed using the size of each respondent’s personal music collection and the proportion that has been acquired on a paid-for basis. Piracy levels are analysed using an absolute and actual approach.
The report then looks at current and anticipated levels of expenditure on CDs and digital music. Throughout the report, the difference between music enthusiasts and non-enthusiasts is highlighted.
The report then provides an in-depth analysis of the results and what they mean for the music industry.
