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The Source Book of Multicultural Experts 2007/08
Multicultural Marketing Resources, Inc, Aug 2007
About The Source Book of Multicultural Experts
Market and Special Sections
The African American Market
-“Managing Your Brand’s Strategy In The African American Market”
by Howard Buford, Prime Access, Inc
- African American Market Experts and Business Leaders
The Asian American Market
-“The Asian American Market: Will Your Brand Be a Leader or a Follower?”
by Saul Gitlin, Kang & Lee Advertising
- Asian American Market Experts and Business Leaders
The Hispanic Market
- “When Reaching Latinos, Relevance Rules”
by Alex López Negrete, Lopez Negrete Communications
- Hispanic Market Experts and Business Leaders
The Multicultural Market
- “Passing Your Cultural Literacy Test”
by William R. Ortiz, GlobalWorks Group
- Multicultural Market Experts and Business Leaders
Other Market Experts and Business Leaders
Chinese American Consumer Buying Behavior
- “Understanding the Asian American Viewer and Consumer”
by Michael Sherman, KTSF-TV
The Disability Market
- “Disability as Diversity…Connecting the Dots”
by Tari Hartman Squire, EIN SOF Communications.
Diversity
- “The Opportunity Most Companies Are Missing: Understanding
Cross-Cultural Communications”
by Luke Visconti, DiversityInc.
The Gay and Lesbian Consumer Market
- “Today’s Gay Consumer Market: A Competitive Advantage”
by Howard Buford, Prime Access, Inc
Multicultural Market Research
- “The Changing Face of America: Multicultural Market Research – Nuts
and Bolts”
by Michael Halberstam, Interviewing Service of America
Listing by Industry Expertise
Alphabetical Listing by Company (with Contact Information & Profiles)
About Multicultural Marketing Resources, Inc
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Handbook of Multicultural Assessment: Clinical, Psychological, and Educational Applications, 3rd Edition
Top 20 Multicultural Markets: Toolkit for Marketing Managers
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Multicultural Young Adults in the United States 2009
Gay/Lesbian Travel in the United States
Gay and Lesbian Internet Users: The GLBT Community
Democracy And Human Rights In Multicultural Societies
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