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Electronic Online Music Market Opportunities, Strategies, and Forecasts, 2004 to 2009
WinterGreen Research, Inc., May 2004, Pages: 283

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ELECTRONIC ONLINE MUSIC EXECUTIVE SUMMARY
ELECTRONIC ONLINE MUSIC EXECUTIVE SUMMARY
Music Is Universal
Market Driving Forces
On Line Music Markets
On Line Music Market Shares
Apple
RealNetworks Rhapsody Usage Jump s As Service Moves From PC To Living Room
Napster
On Line Music Market Forecasts
ELECTRONIC ONLINE MUSIC MARKET DYNAMICS AND MARKET DESCRIPTION
1. ELECTRONIC ONLINE MUSIC MARKET DYNAMICS AND MARKET DESCRIPTION
1.1 Online Music Services
1.1.1 RIAA Civil Lawsuits
1.1.2 Creating A Culture
1.1.3 Internet Delivery of Music Content
1.1.4 Homes Leveraging The Internet
1.1.5 Consumers Use The Internet
1.2 Restructuring the Network for Advanced Multimedia Services
1.2.1 Hosted Applications
1.2.2 Convergence Of Voice And Data
1.3 Challenge Of Broadband
1.3.1 Organizing Digital Information
1.4 Information Sharing Between Different Environments
1.4.1 Streaming Media Platforms
1.4.2 Seamless Computing
1.4.3 Speech Technology
1.4.4 Signal Availability
1.4.5 Hard Disk Drive
1.4.6 Ease Of Web Customization
1.5 Market Environment And Strategic Direction
1.5.1 Market Environment
1.5.2 Market-Driven Organizations
1.5.3 Key Business Drivers
1.6 Online Music Advertising Market Outlook
1.6.1 Professional, CD Broadcast-Quality Music
1.7 Need For Broadband Communications
1.7.1 Network Infrastructure And Transmission Methods
1.8 Distribution
1.9 Operating System Focus On Media Delivery
1.10 Media Hosting
1.11 Electronic Commerce And Subscription Services
1.12 Revenue Model
1.13 Internet Access Personal Devices

ELECTRONIC ONLINE MUSIC MARKET SHARES, MARKET OPPORTUNITIES, AND MARKET FORECASTS
2. ELECTRONIC ONLINE MUSIC MARKET SHARES, MARKET OPPORTUNITIES, AND MARKET FORECASTS
2.1 Music Is Universal
2.1.1 Market Driving Forces
2.2 On Line Music Markets
2.2.1 On Line Music Market Shares
2.2.2 Apple
2.2.3 Apple Music iPod
2.2.4 RealNetworks Rhapsody Usage Jumps As Service Moves From PC To Living Room
2.2.5 Napster
2.2.6 Musicmatch
2.2.7 On Line Music Market Forecasts
2.3 Music and Game Media Subscriber Services Market
2.3.1 Music and Game Media Subscriber Services Market Shares
2.3.2 RealNetworks Digital Media Services
2.3.3 Roxio / Napster
2.3.4 Music and Game Subscriber Services Market Forecasts
2.3.5 Music Download Market Forecasts
2.4 On Line Music and Media Advertising Markets
2.4.1 On Line Music and Media Advertising Market Shares
2.4.2 On Line Music and Media Advertising Market Forecasts
2.5 Streaming Media Markets
2.5.1 Windows Media
2.5.2 Apple IPods
2.5.3 Linux
2.6 Music Market Forecasts 2
2.6.1 Planned Merger Of The Music Divisions Owned By Sony And Bertelsmann
2.6.2 Time Warner Music Group Sale To A Consortium
2.6.3 Tower Records Chain, MTS, Files For Bankruptcy Protection
2.7 Streaming Media Regional Market Revenue Analysis
2.8 Internet Analysis
2.8.1 Internet
2.9 Media Streaming Market Categories

ELECTRONIC ONLINE MUSIC SERVICES DESCRIPTION
3. ELECTRONIC ONLINE MUSIC SERVICES DESCRIPTION
3.1 Real Networks Rhapsody
3.1.1 Rhapsody
3.1.2 Real Networks Rhapsody Usage
3.1.3 RealNetworks Online Music Subscription Business
3.1.4 Real / Rhapsody
3.1.5 Rhapsody Top 10 Artists
3.1.6 Real / Rhapsody System Requirements
3.1.7 Real Rhapsody Prepaid Card At 7-Eleven
3.1.8 Rhapsody / Rockford Omnifi
3.1.9 Rhapsody / PrismIQ
3.1.10 Rhapsody - AT&T PrePaid Web Cents® Service
3.2 Apple
3.2.1 iPod Compact
3.2.2 iTunes Music Store
3.2.3 Autosync iPod mini with Mac and Windows
3.2.4 iTunes
3.2.5 Apple iTunes Technology
3.2.6 iTunes Languages
3.2.7 iTunes Positioning
3.2.8 Apple / HewlettPackard To Resell iPod
3.2.9 Defacto Industry Standards In Digital Music
3.3 Microsoft
3.3.1 Microsoft Positions As A Music Content Provider
3.3.2 Windows Media Software Plays Audio And Video Files
3.3.3 Windows Media For Organizing Music
3.4 Napster
3.4.1 Napster Internet Music Positioning
3.4.2 Personal Music Stockpile
3.4.3 NapsterLive
3.4.4 Napster System Requirements
3.4.5 Plus MP3 Audio Converter
3.4.6 Napster Gets Agreement With Eastman School Of Music For Online Music Service to Students
3.4.7 Napster Choices For Digital Music Consumers
3.4.8 Samsung Napster
3.4.9 Online Collection Of Music
3.4.10 Napster Targets European Growth
3.4.11 Tom Petty And The Heartbreakers Mca Catalog Exclusively On Napster
3.4.12 Napster Catalog Of Exclusive Music
3.4.13 Music Choice Broadband Music Service / Napster Partnership
3.4.14 Napster Premium Service
3.5 Buymusic.com
3.5.1 BuyMusic.com Music Download Store
3.5.2 Buymusic.Com™ Download Store For PC Users
3.5.3 Buymusic.Com Pricing
3.6 Musicmatch
3.6.1 Musicmatch / Coca-Cola
3.6.2 Musicmatch 99 Cent Downloads For The Pc
3.6.3 Musicmatch Downloads Service
3.7 America Online (AOL)
3.7.1 AOL Online Music Technology
3.7.2 AOL Music Positioning
3.8 Sony
3.8.1 Sony Musiclub Uses Cookies
3.8.2 Sony Musiclub Is Free
3.9 Walmart
3.9.1 Walmart.com System Requirements For Music Downloads
3.9.2 Microsoft Windows Media Player
3.9.3 Music Downloads Windows Media Audio (WMA) File Formats
3.9.4 Download To A Portable Player
3.9.5 Walmart Downloadable Music Positioning
3.10 Dell
3.11 Liquid Audio
3.11.1 Liquid Digital Media Retail Integration and Fulfillment System (RIFFS)
3.11.2 Liquid Audio Resources
3.11.3 Wal-Mart / Liquid Digital Media
3.12 mmO2
3.12.1 Siemens AG Makes The O2 Device
3.12.2 AAC Plus Compression Technology
3.13 MusicNow

ELECTRONIC ONLINE MUSIC TECHNOLOGY AND APPLICATIONS
4. ELECTRONIC ONLINE MUSIC TECHNOLOGY AND APPLICATIONS
4.1 Streaming Media Products And Services
4.2 Streaming Media Segments
4.2.1 Consumer Use of Streaming Media
4.2.2 Enterprise Use of Streaming Media
4.2.3 Media Creation
4.3 Digital Online Music Standards
4.3.1 Real Networks RealPlayer / Rhapsody
4.3.2 Apple Technologies
4.3.3 HewlettPackard Uses Apple Digital Online Music Standard
4.3.4 Japanese Digital Online Music Standard
4.3.5 Linux In Consumer Devices
4.3.6 Microsoft Streaming Media
4.4 High-Speed Internet Connection
4.5 OKTV® Child Health Controls
4.5.1 OKTV® Service Positioning
4.5.2 www.parentalguide.org
4.5.3 TV Ratings and V-Chip
4.5.4 Monitoring The Music Children Listen To
4.5.5 UK Mobile Operators Joint Code Of Practice For New Forms Of Content
4.6 Recording Industry Association of America
4.6.1 531 More File Sharers Targeted In RIAA Legal Efforts
4.7 Internet Industry Standards
4.8 IP Architecture 4
4.9 IP Network Delay And Congestion
4.9.1 Change In Telecommunication Network Architecture
4.9.2 MPLS
4.10 Internet As A Massive, Critical Communications Network
4.10.1 MPLS
4.10.2 ATM For Aggregating And Carrying Traffic Reliably From (DSL, LMDS) Broadband Access Networks
4.10.3 Key Drivers Influencing Telecom Operator Network Strategies
4.11 Network Strategy
4.12 Network Strategy Drivers
4.12.1 Mobile Traffic Growth
4.13 Value Creation and Business Model
4.14 Service Bundling Strategy
4.15 Regulatory Environment
4.16 Telecom Market Structure
4.16.1 IP Telephony For Long Distance

5. ELECTRONIC ONLINE MUSIC COMPANY PROFILES
5.1 Apple Computer
5.1.1 Apple Computer Business Strategy
5.1.2 Apple Computer Retail Positioning
5.1.3 Apple Computer Education Positioning
5.1.4 Apple Positioning
5.1.5 Apple Revenue
5.1.6 Apple Computer Revenue
5.2 BuyMusic.com
5.2.1 BuyMusic.com Music Selection
5.2.2 BuyMusic.com Services
5.2.3 BuyMusic.Com Strategic Partnership With Sobe Beverages
5.2.4 BuyMusic.com Positioning
5.3 Cisco
5.3.1 Cisco / Latitude
5.4 CNET Networks
5.5 HewlettPackard
5.5.1 Hewlett Packard Leading Global Provider Of Information Technology Products
5.5.2 HP Business Segments
5.5.3 HP Storage Technologies
5.5.4 Hewlett Packard Services
5.5.5 Hewlett Packard Consulting And Integration
5.5.6 HP Financial Services
5.5.7 HP Segment Revenue
5.6 Liquid Audio
5.7 Liquid Digital Media
5.8 Loudeye
5.9 Macromedia
5.9.1 Macromedia Revenue
5.9.2 Macromedia Shockwave Player
5.9.3 Macromedia Acquisition Of eHelp
5.9.4 Macromedia Design/Development
5.9.5 Macromedia Mobile
5.10 Matsushita Electric Industrial
5.11 Microsoft
5.11.1 Microsoft Client Segment
5.11.2 Microsoft Server and Tools
5.11.3 Microsoft Revenue
5.11.4 Microsoft Second Quarter FY 2004 Revenue
5.11.5 Microsoft / RealNetworks Legal Action
5.12 MontaVista Software
5.13 Music Choice
5.14 Musicmatch
5.14.1 Musicmatch Digital Music Management Jukebox Software
5.15 Music Now / Full Audio
5.16 MP3.com.
5.17 MusicNet
5.18 RealNetworks
5.18.1 RealNetworks Strategy
5.18.2 RealNetworks Platform Solutions
5.18.3 RealNetworks Platform Strategy



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