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OTC Analgesics - World Marketing & Advertising Trends - 2003
ADKiT Ltd (SCS Reports)
Below are a list of the TV adverts for 2 of the modules in this report:
- Advil
- Aleve
Advil Module
1 Advil/Children's Advil analgesic syrup
Mum Phones Doctor For Advice
The mother watches her child suffer with a fever as she telephones the doctor who offers her advice.
USA
2 Advil/Liqui Gels analgesic capsules
Nursery Teacher
A nursery teacher has a headache and takes product for relief.
USA
3 Anadvil/analgesic tablets
Tylenol Or Advil / Cycling Trip
A woman has an injury on her leg and is given product to relieve the pain.
USA
4 Advil/Liquid-Caps analgesic capsules
Bulldozer, Drills and Megaphone
Various people sit in pain as loud noises around them worsen their headaches.
Netherlands
5 Advil/Cold & Sinus tablets
Wife Under Hailstorm
The woman suffers under a cloud of cold air then approaches the breakfast oom where she receives the product and recovers.
Canada
6 Advil, Gel muscle pain gel
Fast Free/Wood Puppets Dancing
Wooden dolls dance freely to big band / jazz music.
Netherlands
7 Advil, Gel muscle pain gel
Fast Free/Wood Puppets Dancing / Spray
Animated shot of Advil spray on a black background.
Netherlands
Module Aleve
USA Market - TV Ads
1 Roche/Aleve analgesic tablets
Lady Feels Better After Taking Aleve
Man at laptop.His VO says how Aleve works for his wife's headaches aswell as his arthritis.Shots of her in pain and looking happier on golfcourse after taking pills.
USA
2 Roche/Aleve analgesic tablets
Woman Paints 'Thanks Aleve'
Woman writes letter to pharmaceutical company. She is seen painfully getting out of bed. Her daughter gives her painkillers. She paints 'thanks aleve' on her house
USA
3 Roche/Aleve analgesic tablets
Woman On Charity Walk
The other product is for colds and sinus trouble.
USA
4 Roche/Aleve analgesic tablets
Text Compares Aleve And Tylenol
This ad is composed of a song and a blue screen where text in white and yellow changes constantly.
USA
5 Roche/Aleve analgesic tablets
Words On Blue Background
This ad is composed of a blue screen and some text in yellow and white as a song goeas along.
USA
6 Roche/Aleve analgesic tablets
Elderly Baseball Player
The older player explains the love of the game, how he felt pain and worrying that he had to abandon the game: he used the product and returned trying to play better.
USA
USA Market - Press Ads
7 Roche/Aleve analgesic tablets
Every day, people just like Henrietta write us...
Text and inset box/bottle of Aleve tablets.
USA
8 Roche/Aleve analgesic tablets
Doug is one of thousands of people who have…
Picture of Doug jumping over hurdles, Doug's letter, stopwatch, inset of product + text.
USA
9 Roche/Aleve analgesic tablets
Hercules vs. The Tooth Fairy King Kong vs...
2 products pictured.
USA
Markets other than the United States - TV Ads
10 Roche/Aleve analgesic tablets
Old Man Cycling Father and son ride bike.
Son is worried about father's pain in hands & convinced him to see a Doctor who prescribed him Aleve painkillers.
Poland
11 Roche/Aleve analgesic tablets
Pilot
Pilot talks about job responsibility and how it gives him back pain but with Roche Aleve his pain goes away.
Argentina
12 Roche/Aleve analgesic tablets
Baby Play Group
Woman works in nursery. She changes baby's nappy. She takes a headache tablet. Babies cry
Italy
13 Roche/Aleve analgesic tablets
Swimmer
A woman writes a letter to her friend to recommended Aleve. Before taking it, she had to stop swimming due to a bad back. Now she can finally swim again.
Italy
14 Roche/Aleve analgesic tablets
Woman & Kids
A woman writes an e-mail to a friend saying how pleased she is with Aleve. Inter cut with flashbacks of her with a headache and then playing with her kids.
Netherlands
15 Roche/Aleve analgesic tablets
Grandmother Has Headache
Mature woman has headache when she sees her daughter and grand-daughter arriving. She takes Aleve and feels fine.
Germany
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