As a way to address the need to manage relationships across the entire student lifecycle, the higher education market is on the brink of adopting CRM rapidly and making this solution a core component of the institutional IT infrastructure.
Scope
Identifies the key contextual forces driving the purchase of CRM solutions by higher education institutions Analyzes the important issues that will slow the uptake of CRM in this market Offers recommendations on how vendors can overcome important inhibitors to the more widespread adoption of CRM
Highlights
The pump is primed for the rapid adoption of CRM in higher education. A gathering storm will drive the more pervasive institutional adoption of CRM. Powerful factors may impede the more substantive adoption of CRM.
Reasons to Purchase
Understand the institutional factors influencing technology decision-making Align product messaging with what will resonate best with higher education institutions Shape product development to meet the business pain points of the education market
