This databook is a detailed information resource covering all the key data points on News and Magazine in Vietnam. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.
Scope
Contains information on 2 categories: Newspapers and Magazines. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.
Highlights
The market for News and Magazines in Vietnam increased between 2001-2006, growing at an average annual rate of 3.4%. The leading company in the market in 2006 was Ho Chi Minh City Youth Union. The second-largest player was Vietnams Youth Association with Sai gon Giai Phong in third place.
Reasons to Purchase
Discover the major quantitative trends affecting the News and Magazines markets. Understand consumers consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.
