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Mobagetown: 3 Million Users in One Year – Mobile Games, Social Networking and Avatars
Infinita Inc., June 2007, Pages: 86
Having gathered 3 million users in its first year and currently nearing the 6-million mark 18 months after its launch, while generating more around 10 billion page views a month, mobagetown is likely the most traffic-intensive and fastest-growing mobile site not only in Japan, but in the world.
Often perceived outside of Japan as just a “free mobile games site,” mobagetown is actually much more than that: its model is a very clever integration of free mobile games, social networking features and avatars, which are leveraged to generate revenues from mobile affiliate advertising and mobile commerce services, many of which parent company DeNA Co. Ltd. itself operates.
This is the first and only in-depth research report on mobagetown, with detailed analysis of the company’s history and strategy, a step-by-step walkthrough of every single important feature, and the nitty-gritty on business model and financials, usage patterns and demographics.
Download your copy today and learn all about the inner workings of one of the world’s most successful mobile services, including:
- How it all works: Step-by-step descriptions of all features – games, social networking features, avatars and shopping for virtual goods
- How they make money with mobile affiliate advertising, mobile commerce and branded content
- How demographics and usage are shifting from hype to mainstream
- How it all ties together to create a unique mobile powerhouse that is fast developing into Japan’s No. 1 mobile portal
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