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Viewing report
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Mixi: A Case Study of Japan’s Most Successful Social Networking Service
Infinita Inc., March 2007, Pages: 107
1 in 10 Japanese internet users has an account on mixi, making the site the #1 social networking service (SNS) in Japan, with a total of more than 10 million users, and market share exceeding 80%. The service, which is available on both the PC and the mobile, has evolved far beyond standard social networking features. It includes advanced features like music playlist-based social networking functionality, photo and video albums, and user product reviews on anything from music, books, restaurants, software, games, which are linked directly to product offers on affiliated e-commerce partner sites like Amazon.jp and iTunes.
This research report on mixi documents everything that has made the service a massive hit in Japan, and centres on one of the most important factors in mixi’s success story: its intelligent integration of both the mobile and the PC platform, delivering top-notch user experience, tailored to the very different and specific usage context of each medium. Download your copy now to and learn what made mixi a runaway success:
- Step-by-step walkthroughs of every single important feature on mixi (PC and mobile)
- Detailed information on mixi’s business model and financials
- Usage patterns and demographics (PC and mobile)
- mixi Inc. corporate background, history and strategy
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