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Canada Online Overview
eMarketer, Aug 2007, Pages: 14
One million Canadians became new Internet users in 2006, moving the online population to 21 million. With two-thirds of Canadian households already online, and with 87% of them connected by broadband, the country has the world's ninth-largest Internet population—and no online marketer should ignore that.
The Canada Online Overview report analyzes the trends driving Internet demographic and commercial growth in the northern half of North America.
At one time, Canadian Internet development was, well...a little frozen. But no longer.
Canadians are going online in record numbers. Eight out of ten Canadian Internet users visit social networking sites. Nearly two-thirds read blogs. Two-thirds consider themselves online 'experts,' and another 43% 'fairly skilled.'
In 2006, spending on online advertising in Canada topped C$1 billion ($894 million), an increase of 80% from the previous year.
Key questions the 'Canadian Online Overview' report answers:
- What forces are driving the growth of Canadian online ad spending?
- What do Canadian Internet users do online?
- Are Canadians shopping online–and buying, too?
- Do Canadians bank online?
- Do they blog?
- What other digital channels are growing in Canada?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The Canada Online Overview report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
Sources Include:
Canada Post
Computer Industry Almanac (CIA)
comScore Networks Inc.
Decima Research
eMarketer
Institute of Communications and Advertising (ICA)
Interactive Advertising Bureau of Canada
International Telecommunication Union (ITU)
Ipsos Reid
J.C. Williams Group
Marketing Magazine
Point Topic
PricewaterhouseCoopers (PwC)
Solutions Research Group
Statistics Canada
Taylor Nelson Sofres (TNS)
Visa
Wilkofsky Gruen Associates
Yahoo!
YTV
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