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Viewing report
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Online Video: Making Content Pay
eMarketer, Aug 2007, Pages: 30
Television networks, film studios, independent content owners, Web portals, social media sites, technology providers, online stores, brand marketers and consumers are all joining the Internet video revolution. They are changing the way digital content is created, distributed, consumed and monetized.
The Online Video report analyzes and compares the online video delivery channels that are creating both uncertainty and a sense of opportunity among media professionals.
Some players are fearful that the widespread availability of video content on the Internet will threaten the TV and film industries. Others see the potential to increase revenues through a variety of business models, including ad-supported streaming, pay-to-own downloads, subscription services and online rentals as a boon.
eMarketer projects that by 2011, 86.6% of the US Internet population will consume online video, up from 62.8% in 2006.
In raw numbers, that means the number of viewers will rise from 114 million in 2006 to 183 million in 2011.
Key questions the 'Online Video' report answers:
- What is the size and projected growth of the online video audience?
- What are the leading types of online video content?
- Which business models will prevail for video on the Internet?
- How will the widespread availability of video on the Web affect TV viewing?
- What are the top video content Internet sites?
- Which devices do consumers prefer for viewing video online?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The Online Video report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
Sources Include:
360i
ABI Research
AccuStream iMedia Research
Adams Media Research
Advertising.com
America Online (AOL)
Associated Press (AP)
BIGresearch
Borrell Associates Inc.
Burst Media
ClipBlast!
Compete, Inc.
comScore Media Metrix
comScore Networks Inc.
E-Poll
eMarketer
Emerging Media Dynamics
Frank N. Magid Associates
Harris Poll
Hitwise
Informa Telecoms & Media
Information Resources Inc. (IRI)
InsightExpress
Ipsos Insight
Ipsos Public Affairs
Knowledge Networks/Statistical Research, Inc. (KN/SRI)
Millward Brown
NBC
Nielsen//NetRatings
NPD Group
Online Publishers Association (OPA)
OTX
Parks Associates
Pew Internet & American Life Project
Piper Jaffray & Co.
Synovate
Telephia
Television Bureau of Advertising (TVB)
The Diffusion Group (TDG)
The Kelsey Group
Thought Equity Motion
Veronis Suhler Stevenson
Wired Magazine
Yankee Group
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