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Wi-Fi Hotspot Use in China: Shifting From Business to Entertainment
In-Stat/MDR, Aug 2007, Pages: 37
Beginning in 2001, Chinese operators began deploying Wi-Fi hotspots in airports, convention centers, and hotels to provide wireless broadband access for the business community. For example, in 2003 China Mobile launched the Wi-Fi hotspot service Sui-e-Xing (subscribers could register by sending a message to China Mobile requesting a user name and password). China Telecom also provided a business-focused WLAN service (TianYiTong) in southern China. However, Our?s research shows that these paid services have not yet obtained market traction. In addition, some coffee bars, restaurants, and other places of entertainment provide free DSL-based or LAN-based Wi-Fi access.
In order to be successful, Wi-Fi providers need to understand the attitudes and requirements that end-users have regarding public Wi-Fi hotspot service and its associated applications.
In this report, We provide the following information:
-The usage patterns of current users with regard to time spent, places used, end-devices and applications used, and levels of satisfaction.
-Potential-user attitudes toward Wi-Fi hotspot regarding overall acceptance of the service, reasons for use, preferred places of use, end-devices and applications preferred, and willingness to pay for the service.
In addition, this information is analyzed by cross-tabulating respondent profiles with their attitudes/behaviors regarding Wi-Fi hotspot service.
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