Summary and Recommendations. Summary. Recommendations. Local Search and Internet Yellow Page Providers. Mobile-Local Search Providers. Social Networking Website Providers. Business Listings Providers. Map Database Providers.
Introduction.. Defining Local Search.. Where is the Money in Local Search?. Differences between Local Search and Regular Online Search.. Components of Local Search.. Commonalities in Local Search.. Weaknesses of Local Search.. Evaluating Search Results. Business Listings and Map Databases.
Potential Solutions. The Wisdom of Crowds – the Link to Social Networking. Overview of Social Networking. Social Networking Applications. Folksonomies and Tagging User Generated Content Social Search Tools. Tag Engines. Social Bookmarking. Social Directories. Personalized Search.. Recommendation Engines/Collaborative Harvesters (also known as meme diggers) Limitations of Social Search Tools.
Summary of Social Networking and Social Search.. From Social Search to Local-Social Search.. Local-Social Search.. Community Information Sharing. News/Classifieds. Entertainment Hyper-Local What Does Social Search Offer Local Search?. User Generated Content Application of User Generated Content in Social Search.. More about Social Bookmarking and local Search.. Personalized Search.. More on the use of Tags in Local Search.. Social Search Tools Are the Future of Local Search.. Can Concepts from Social Networks or Social Search Tools be Used to Make Local Search a Trustworthy Environment?.
Improving Business Listings and Map Data in Local Search. Improving Business Listings Databases. Improving Map Databases. What Tomorrow Holds. Increased Personalization.. Mobile-Local Search.. Summary. Appendix I Appendix II About the Author
