- Customer Relationship Management (CRM) - Sales Force Automation (SFA) and - Prospect Relationship Management (PRM)
This report provides the results of our two year study of the acquisition, deployment and use of Customer Relationship Management (CRM) and Sales Force Automation (SFA) technologies throughout the U.S. sales industry.
The key goal of this report is to examine selling technologies – particularly Customer Relationship Management and Sales Force Automation—with a particular focus on how those technologies impact on sales force productivity.
